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I recently wished to buy canvas prints of some photos and followed a link to a page where it appeared like the company stood out in providing these. However when I clicked through to the rest of its site, the business had numerous other unrelated printing services, which made me question if they were actually experts in canvas prints.
Part of doing a BMC as described above is comprehending your different target audience. At Circulation Communications, for example, we have government customers and business clients. In our context, the federal government purchasers are normally looking for the best price, while business clients are more worried about quality. A federal government customer has a much greater requirement for compliance and paperwork; a business customer for capability to get the work done.

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It's never a waste of time to do a SWOT (strengths, weaknesses, opportunities and hazards) analysis on your organization, organization system, item or service. Check For Updates and weak points are internal (for instance, a skilled team would be a strength, while poor management in a particular area would be a weakness); opportunities and threats are external (a chance would be a change in tax law that permits you to export an item more inexpensively to a neighbouring nation, while a danger might be a bad nationwide or international economy).